Welcome to Pure Stoke®!

We have been in business for 36 years – you may be familiar with us by our former name, 2nd Wind Sports!

Pure Stoke® has the SAME OWNERS, the SAME GREAT IN-STORE CONSIGNMENT PROGRAM, the SAME PLEDGE TO EXCELLENT CUSTOMER SERVICE, the SAME 4-SEASON GORGE SPORTS OUTFITTER, and is in the SAME LOCATION! So, why did we change our name if everything is essentially the same? We changed our name because we have outgrown our former name of 2nd Wind Sports! We are so much more than what comes to mind when you think of 2nd Wind Sports.

Pure Stoke® has evolved over the last 36 years into a 4-season premium outdoor retailer, equipping you with not just gear for the wind and not just 2nd hand gear. 

In the summer we feature everything you need for kiteboarding, stand-up paddleboarding, windsurfing, camping, hiking and skateboarding as well as all the local knowledge plus hands-on gear knowledge that you want to know!

In the winter we turn our attention to downhill skiing, cross-country and skate skiing as well as snowboarding and back-country accessing gear with avalanche safety equipment, winter camping gear, snowshoes, and all the books.  

We will always DO WHAT WE LOVE, SELL WHAT WE USE, AND DO THE RESEARCH FOR YOU! Why would you want to go anywhere else?

We have been selling Pure Stoke® for 34 years. At long last it’s not just what the locals know about us, we are letting EVERYONE know who we really are!

Pepi Gerald, Co-Owner. 
An experienced kiteboarder, wingfoiler, windsurfer, skier, snowboarder, and backcountry hiker/climber Pepi brings a wealth of experience to Pure Stoke® from his 30+ years of experience in the wind, water and snow sports industries.  If you happen to see him running through the parking lot at the Event Site or on the mountain, you can be sure he is squeezing out a kite session or mountain mission between work and family duties.
 

Erica Gerald, Co-Owner. 
Erica enjoys spontaneous adventures more than anything!  Dropping everything and running out the door is her kind of thing.  When she can't just take off Erica enjoys running, SUP'ing, hiking, camping, sailing, Alpine, Nordic and Skate skiing as well as snowboarding. Regardless of new or old favorites, Erica does most of her activities alongside her kids so she's learned what it takes to get and keep the kiddos excited about getting outside. Erica has a background in Biology and Wetland Restoration.  It is due to this experience and appreciation for the raw environment that Erica is strongly committed to our Consignment Program and offering parts for extending the life of gear whenever possible. When Erica is not enjoying the outdoors or running around with the kids, she is busy working behind the scenes of Pure Stoke®. 

Camille McGinnis 

Camille is our sales and marketing swiss army knife.  Years of experience in the outdoor industry as customer service and sales specialist have earned Camille a wealth of patience, knowledge and experience that she shares with every single one of our customers.  Whether skiing, snowboard, hiking, climbing, camping or paddling on the river, the outdoors is where Camille is most happy.  Need to know where it is, how it works and whether it's the right fit for your needs, Camille is your 'go to' person for getting things set right.

Cruz Naylor *above on the left ;-) 

Cruz is one of our latest Grom protege's who is now a full fledged shop sales staff member.  Growing up snowboarding, skateboarding and kiteboarding, Cruz is our natural boardsports specialist. His friendly and casual personality are a standout strength of his for working with customers to help them find whatever their are looking for in the shop.  When not working at Pure Stoke, Cruz is most likelty chasing his personal passions with snowboarding and playing music.

Michael Murray

Michael is our mountain climbing, ski touring and 'everything that has to do with snow' specialist at Pure Stoke.  Mainly one of our winter season staff, when not working at the shop, Michael is either guiding with RMI on Mt Rainier, or travelling to the Andes or Alaska on privately guided mountain climbing expeditions.  A recent rediscovery of nordic skiing has Michael now one of our more passionate nordic skiers at the shop.  If you don't see him at the shop, he'll be found either chasing the fresh groomed trails at Tea Cup/Meadows nordic centers, or climbing on Hood with his Cragrat search/rescue friends.

https://www.rmiguides.com/about/guides/michael-murray

Colin Gerald

Shop Grom, wingfoiler, nordic ski racer and backcountry skier, Colin is one of our most enthusiastic shop staff when it comes to working with customers. As a result of our residing in such a sports/adventure-centric town, most every customer comes in to the shop sharing some sort of adventure story and Colin is the first one to always ask them about it.  When not working at the shop, Colin is usually buried in schoolwork or training for any one of his 3 competitive school sports in cross country, nordic skiing or track/field. As of late, road and mountain biking have become another passion of his whenever he can squeeze the time in.

Rivers Rice *He's the one in the blue helmet.  Proper face shot TBA ;-)

Shop Grom #2.  A local Mt Hood Meadows skier, mtn biker and hiker who completed his first Timberline trail hike around Mt Hood this past year, Rivers is another one of our locally grown shop groms.  When not working in the shop, River's too is usually buried in school work and balancing freetime life between cross country running, downhill skiing, mtn biking and track/field training.

Miyuki Gerald.
Miyuki literally lives and breathes Pure Stoke.  Growing up with us, she has learned to do it all in the shop.  Her favorite outdoor pursuits are hiking, camping, stand-up paddleboarding, classic and skate nordic skiing. Miyuki began as one of our shop sales specialists, but works now more behind the scenes in our accounting department when she is not at school pursuing her engineering degree.
 

SHOP AMBASSADORS / TEAM RIDERS

Steve Fisher *Steve's on the left side. KB4C2024 Pure Stoke Derby Winners!

Need to find out what's the latest and greatest from OZONE Wings/Kites or AXIS Foils/Boards, Steve is "the man" with the demo plan.  Steve is our most excellent teamrider/brand ambassador for Axis and Ozone.  When a customer is in need of help at the beach or in need of help figuring out or dialing in their gear, Steve is the one we call in for the rescue.  Not only is he a fantastic foiler, kiter, winger, Steve is also an alpine skier and snowkiter.   If you spend any time at the Hatchery, Rufus or Mosier and you are sure to have the pleasure of meeting Steve.

Travis Potter

Our kitefoiler, snowkiter and paraglider compadre who is a die hard Airush kite ambassador.  You'll find Travis as the speedy, happy kitefoiler at the Hood River waterfront area or chasing the bigger wind/swell conditions out east kiting on his beloved kitesurfboard. Travis always has a smile and is always ready to help a fellow windjunky on or off the water.  If you want to know anything about kitefoiling, snowkiting or paragliding (which is a bit out of our wheelhouse, but one of his passions) you can count on Travis to help get you stoked.

Payton Bunch.  
Kiter, SUPer, Nordic Skier and Alpine Skier Payton comes from a local family of athletes and outdoor activity thrill seekers.  A former shop grom and longtime part of our sales staff,  Peyton now teaches kiteboarding in the summer seasons for Cascade Kiteboarding.  When she's not teaching you will find her on the water riding for fun or on the mountain scouting adventure opportunities.   
 
 


 Marc Schmid.
Marc is also a former shop employee who is a global web marketing guru. He loves kiting, climbing, hiking, snowboarding and mtn biking.  A classic Hood River local.  After spending over 15 years working/living overseas in the windsports business he now calls Hood River home because he recognizes how amazing this place is for outdoor enthusiasts. Marc is one of our best wingmen to rally with for any kiting, hiking, climbing or snowboarding adventures.